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Baja Fresh

By Restaurant Franchise Experts
Published in Mexican Food
February 05, 2021
1 min read

Baja Fresh Franchise Opportunity

Baja Fresh is a fast-casual Mexican Food Franchise. For over 20 years, Baja Fresh Mexican Grill has been serving food backed by their ‘Live Fresh’ philosophy. They only serve their customers fresh, traditional Mexican favorites that are both nutritional and flavorful.

Over 40 items on their menu are made-to-order featuring charbroiled boneless and skinless chicken breasts, lean steak trimmed in house, quality fresh produce, and their delicious house salsas.

At Baja Fresh Mexican Grill, flavor and nutrition are always selected over fillers and fads. Their customers love that they can turn to Baja Fresh to provide them with handmade food crafted from the finest, carefully-sourced ingredients. They always opt for time tested recipes made fresh, never processed or canned, ingredients.

Baja Fresh recently launched a refresh program which is a complete front of house renovation of all consumer facing elements including new menu boards that make ordering easier and more enjoyable for guests, new furniture and color scheme, new messaging throughout the restaurant supporting the brand’s promise of the freshest ingredients prepared by hand, new messaging on the salsa backdrop and an all-around sleek and modern design.

Ideal Candidate to Buy a Baja Fresh Mexican Grill Franchise

  • Entrepreneurs that are energetic and motivational with an unrelenting commitment to customer service, quality and freshness
  • Someone that has passed experience in the service or hospitality industry

Baja Fresh Franchise Highlights

  • Baja Fresh is a fast-casual mexican food franchise offering two business models:
    • a traditional store or a
    • smaller footprint, called Baja Fresh Express
  • They cater to customers who value fresh food and healthy eating
  • Baja stands out because of the extreme measures they take to ensure freshness - Baja Fresh’s restaurants don’t have can openers, microwaves or freezers!
  • Nearly 3 decades of experience in this industry has helped them develop a reputation as a popular and healthy choice among their customers
  • Making up 9% of American restaurants Mexican restaurants are more popular than pizzerias and burger concepts.

Baja is filling this demand and popularity with their unique Baja, Mexico-inspired takes on classic Mexican favorites like fajitas, tacos and quesadillas

Financial Requirements

  • Cash Investment (Liquid): $250,000
  • Minimum Net Worth: $500,000

Take the next step towards owning a Baja Fresh franchise

To learn more about Baja Fresh franchise opportunities in your area or to begin securing your territory today, please request more information below.

Request More Information

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