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The Counter Custom Burgers

By Restaurant Franchise Experts
Published in Burger
February 03, 2021
3 min read

The Counter Custom Burgers Franchise Opportunity

The Counter is a premium full-service burger franchise offering a fresh, unconventional approach to the typical hamburger restaurant, allowing guests to create their ultimate burger!

Choosing from 7 proteins, 12 cheeses, 31 signature toppings, 20 made from scratch sauces, 6 buns, and 4 fresh greens, guests can create more than a million possible burger or salad combinations, all served in a full-service, casual dining atmosphere punctuated by industrial decor and upbeat music.

Why The Counter?

With the gourmet burger segment showing no signs of slowing, The Counter is looking to expand throughout the U.S. The Counter specializes in a customized experience with premium ingredients and endless options that sets it apart from other burger franchises.

BEST-IN-CLASS TRAINING AND SUPPORT

  • The Counter supports its franchisees at every stage of business ownership. The Counter starts by providing comprehensive training at its corporate headquarters followed by two weeks of on-site, hands-on training. Once the location is opened, The Counter provides ongoing training and monthly check-ins along with access to its best-in-class in-house marketing and PR teams to support growth.

AVAILABILITY IN TOP MARKETS

  • With available opportunities in high-potential markets, a loyal brand following, and strong brand appeal that caters to different tastes and appetites, it is the prime time to become a The Counter® franchisee.

ECONOMIES OF SCALE

  • When you join The Counter, you gain access to of a team of veteran franchise and restaurant leaders with unmatched experience in the industry. The Counter team makes every resource available to support the growth of your business, from a robust training program and support programs, discounted goods and services from vendor partners, to marketing assistance and more.

UNPARALLELED CUSTOMIZATION

  • The Counter® stands out from other burger concepts by allowing guests to create the burger or salad of their dreams. Guests can choose from more than 80 ingredients to customize their meal. Whether it’s a 1 lb. bison burger with smoked gouda and grilled onions or a low-carb grilled-chicken salad with fresh greens, bleu cheese and tangy Asian dressing, each meal is customized to the exact specifications of the guest. The Counter caters to virtually any dietary restriction without sacrificing taste. Vegan burgers, low-carb options, vegetarian burgers and an entire gluten-free menu offer an array of options for all guests.

FOCUSED ON QUALITY

  • The Counter® is passionate about quality. From the hormone-free and antibiotic-free beef to the made-from-scratch sauces, every menu item is prepared to the highest standard, making The Counter the go-to choice for burger connoisseurs.

WEST COAST INSPIRED

  • Established in Santa Monica in 2003, The Counter® was conceived as an innovative twist on an American classic. From day one, The Counter’s goal has been to offer customers fresh, high-quality, gourmet burgers that can be customized to meet every guests’ specific cravings. As soon as the restaurant opened its doors for business, it was clear the concept would catch on. That’s why The Counter began franchising just two short years later, in 2005.

Ideal Candidate to Own a The Counter Custom Burgers Franchise

  • Entrepreneurs with a passion for creating the best burger experience
  • Customer service orientated and have experience running a full service restaurant - not required, but recommended to have some service industry background
  • An owner with strong leadership skills that wants to be hands on in the day to day running of their restaurant

The Counter Custom Burgers Franchise Benefits

  • Customizations to meet individual lifestyles - catering virtually to any dietary restriction without sacrificing taste (vegan burgers, low-carb options, vegetarian burgers and an entire gluten-free menu)
  • Innovative twist on an American classic with high quality, locally sourced ingredients
  • Modern, progressive setting designed to be efficient and maximize operational efficiency
  • The Counter is passionate about quality! From the hormone-free and antibiotic-free beef to the made from scratch sauces - every menu item is prepared to the highest standard, making The Counter the go to choice for burger connoisseurs
  • Available opportunities in high potential markets, has a loyal brand following, and strong brand appeal that caters to different tastes and appetites

Financial Requirements

  • Cash Investment (Liquid): $500,000
  • Minimum Net Worth: $1,500,000

Take the next step towards owning a The Counter Custom Burgers franchise

To learn more about The Counter Custom Burgers franchise opportunities in your area or to begin securing your territory today, please request more information below.

Request More Information

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